If you’re dreaming about your Italian holiday, and wondering what to wear on the beach, my quick guide to Italian swimwear style is all you need. If in doubt, go for something simple and well cut, to blend in with the glamorous locals. But I’ve also come up with a couple more extravagant ideas if you’re ready to claim the Italian beach as your own.

And when you’ve finished admiring the Italian bikini fashions, head over to read my guides on the best beaches near Rome and the best hotel on the Amalfi coast!

Italian swimwear style: beach fashion in Italy

This gorgeous costume is very similar to an on-trend version which is repeatedly advertising on Instagram, retailing at €95 in Europe. But if you head over to Amazon’s US site, you can snap this up for around $29.99. For those of you outside the US, even with shipping and tax to Europe that’s around €50 in total. I’ve just saved you 50%!

Click through to buy: Tempt Me Women Black Crisscross One Piece Swimsuits Mesh Tummy Control Bathing Suits Front Crossover Swimwear S

Capri swimwear styles

Be transported to Capri with this bikini which recalls the hand-painted maiolica tiles and porcelain bowls and jugs of the Amalfi Coast. The crossover bodice straps add that Sophia Loren touch of old-world glamour – perfect for sunbathing on a boat or just rocking some Italian swimwear style!

Click through to order: SweatyRocks Women’s Bathing Suit Adjustable Spaghetti Strap Porcelain Print Criss Cross Bikini Set Blue L

Italian-style bikini with support

Looking good at the beach with a generous cup size doesn’t have to mean looking frumpy – with great support, this Italian beach-ready bikini lifts and holds for running in and out of the sea, climbing in and out of boats and diving or swimming in the water. Available in a mix of colours and styles.

Click through to order: Vetinee Women’s Black Halter Self Tie Twist Knot Ruched Two-Piece Bikini Set Swimsuit Medium

White for maximum tan effect

There’s nothing like a white swimsuit to make you look tan from day one – and this simple scoop-necked swimsuit transitions perfectly from wandering in town to spending time at the beach. Pair with a belt and a gypsy skirt or sarong in the afternoon or evening, and enjoy hitting the beach with minimum fuss. It’s also ideal for a pool party Italian style – while staying elegant and cool. The perfect Italian style swimsuit.

Click through to order: PRETTYGARDEN Women’s Simple Low Cut Sides Wide Straps High Legs One-Piece Swimsuit White

Italian beach cover-ups

Going to the beach in Italy is a real and proper fashion show – so get ready to glam it up. At the most exclusive beach resorts, and on-board a yacht, keep it elegant in black – spiced up with a sexy cover-up. Remember, confidence is the most important thing you can wear – and you can add a sarong to take this look through into the aperitivo hour. Sexy Italian swimwear style all round!

Click through to order: Women’s 3 Pieces Bikini Set Halter Triangle Bikini Top Brazilian Thong Bottom Mesh Cover Up Dress Black M

This essential batik sarong comes in 16 different colours – including warm bright tones which are just perfect for the beautiful south! You can wear it in half a dozen ways, to transition from beach restaurant halter-neck dress to one shoulder cover-up when the sun is at its peak. It’s also perfect as a towel substitute on your sunbed or directly on the sand. The ideal accessory for the beach in Italy and the perfect compliment to your Italian swimwear style. What’s not to like?

Click through to order: INGEAR Beach Long Batik Tie Dye Sarong Womens Swimsuit Wrap Cover Up Pareo with Coconut Shell Included (Long Solid Black)

Italian swimsuit style: for him

We couldn’t leave the guys out – and your man will thank you for helping him blend in effortlessly with the locals thanks to these tricolore trunks. Italian flag? Tick! Tighty whiteys? Tick! Italian men love to get a maximum tan at the beach and that means tiny trunks when it comes to male Italian swimwear style. I’d like to say that we ladies usually prefer swim shorts, but I’ve definitely been persuaded to go local in terms of this trend!

Click through to buy: Breathing Yoga Men’s Swimwear Briefs Swim Trunk Italian Flag Sexy Soft Triangle Thong Bikini Swimsuit

Fashion-conscious males looking to hit the beach in Italy should look no further than perennially cool Italian designer brand Diesel for Italian swimwear. These logo shorts keep things smart and fresh for an easy town-to-beach transistion.

Click through to buy: Diesel Badeshorts Wave Logos, Royal, Large

Italian swimwear styles - on-trend bikinis, swimsuits and trunks for a holiday to Italy
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Italian swimwear styles: the best swimsuits for an Italian holiday
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Italian swimwear style: the best swimsuits for an Italian holiday
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